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Showing posts from July, 2013

YASIEL AND DANICA ARE THE SAME...AND DIFFERENT

Yasiel Puig and Danica Patrick have joined he pantheon of modern celebrities who are easily identified by their first names. There's no other Yasiel than Puig and no other Danica but Patrick. Both will remain enshrined in the record books of their respective sports. Danica will forever be the first woman to take the pole in NASCAR's elite racing series. Yasiel has recorded the most hits by a National League rookie during his first month in The Show. And both are formidable marketing machines, Danica with her risque GoDaddy commercials and Yasiel's official baseball jersey is a top 10 seller - at least for the time being.  There's another similarity as well. We'll get to that in a minute.

The difference?

Danica's celebrity has been built to last. In moving from IndyCar to Nationwide to Sprint Cup, Danica has built fan interest at each step along the way. She's used her assets - both her driving skills and her photogenic face, hair and body - to maximum effec…